Here you will learn the basic steps to setting up the Marketo integration in your account.
With the Marketo integration, you can:
- Build more complete customer profiles to create campaigns, increase conversions, and enhance existing customer relationships.
- Instantly fetch contact data to pre-populate information and streamline your registration process.
- Enable Cvent actions to trigger the following actions in Marketo:
- Create and update leads
- Add leads to campaigns
- Add leads to lists
- Remove leads from lists
- Create and update custom objects to capture leads’ event and registration data
- Activate the integration for your address book, any event, or any session.
For more information, please contact your account manager.