Marketo Integration

December 13, 2018

Overview

Here you will learn the basic steps to setting up the Marketo integration in your account.

With the Marketo integration, you can:

  • Build more complete customer profiles to create campaigns, increase conversions, and enhance existing customer relationships.
  • Instantly fetch contact data to pre-populate information and streamline your registration process.
  • Enable Cvent actions to trigger the following actions in Marketo:
    • Create and update leads
    • Add leads to campaigns
    • Add leads to lists
    • Remove leads from lists
    • Create and update custom objects to capture leads’ event and registration data
  • Activate the integration for your address book, any event, or any session.

For more information, please contact your account manager.

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