GoToWebinar Integration

May 28, 2020

As one of the most effective marketing channels to drive business, your virtual events program generates a lot of valuable data that complements the live event experience. Virtual event data becomes most powerful when it is combined with your registration data and paints the full picture of the user experience, from start to finish.

With the Cvent Event Management Platform and the GoToWebinar Integration, you can easily reach audiences where they are to deliver your message anywhere in the world. Further power your webinars with Cvent’s easy-to-use event management platform. Cvent’s integration with GoToWebinar allows all virtual meetings and events to be managed in Cvent. Integrating Cvent and GoToWebinar makes the creation, management, and execution of webinars quick and easy.

Utilize Your Data to Drive Your Business Objectives

  • Save time and increase accuracy by eliminating manual entry
  • Have a complete view of your contacts’ event activity history
  • Streamline communications to invitees, registrants, and attendees
  • Understand how all webinars are impacting sales pipeline and closed business
  • Measure the impact and ROI of your total events program

Other use cases

  • Automate email communications and communicate GoToWebinar meeting information to Cvent registrants
  • Update contact information and webinar details automatically by syncing meeting attendees to GoToWebinar from Cvent
  • Mark participants in Cvent based on GoToWebinar attendance
  • Build microsites for your webinars and associate a GoToWebinar meeting to any event or session in Cvent
  • Within a Registration Confirmation email or an Event Reminder email, you can include a data tag that displays a direct link to your webinar personalized to each registrant

Visualize a Seamless Data Flow

Actions supported in GoToWebinar

EntityQueryCreateUpdateDeleteUpsert
AttendeeX
AttendeePollAnswerX
AttendeeQuestionX
AttendeeRollupX
AttendeeSurveyAnswerX
RegistrantXX X
SessionX
SessionPollX
SessionSurveyX
UpcomingWebinarX
WebinarXXXX

Actions supported in Cvent

EntityQueryCreateUpdateDeleteUpsert
ContactXXX X
ContactGroupXX
EmailRequest X
EventXXX
EventQuestionX
GuestX
InviteeXX
RegistrationXXX
SessionXXX
SpeakerX
TransactionXX
Invitee Internal Information X
ExhibitorX
LeadX
SurveyX
SurveyQuestionX
RespondentXX
ResponseX
Survey Answer X
Appointment EventX
AppointmentX
Attendee (Appointment)X

Other commands

EntityOperation
EventLaunch

How do I get the Integration?

Contact your Cvent representative or connect with us here.

GoToWebinar Integration User Guide

Not a Developer? Get started here