HubSpot Integration

May 29, 2020

As one of the most effective marketing channels to drive business, your live events program generates a lot of valuable data. This data becomes most powerful when it’s combined with the rest of your internal systems and digital marketing data.

With the Cvent Event Management Platform and the Cvent Integration Hub, you can easily capture this data and integrate it with HubSpot, a leading marketing automation system to help you attract visitors, convert leads, and close customers. Integrating these systems will give you the right insights to optimize your events, understand impact of sales, create more targeted campaigns, and turn events into revenue.

Utilize Your Data to Drive Your Business Objectives

  • Build richer, more in-depth prospect and customer profiles
  • Prioritize and get qualified event leads to your sales team faster
  • Provide a more personalized event experience to improve attendee engagement
  • Send more targeted and relevant event follow-up emails and communications
  • Add contacts to the right lead scoring and lead nurturing programs
  • Improve the effectiveness of cross-channel marketing campaigns

Other Use Cases

  • Import marketing lists from HubSpot into Cvent for your next event’s invitees
  • Update contact data in Cvent based on the fields contained in a Form
  • Track financial data using HubSpot deals
  • Are you trying to achieve some additional use cases? Contact Cvent

Visualize a Seamless Data Flow

Actions Supported in HubSpot

EntityQueryCreateUpdateDeleteUpsert
CompanyXXXX
ContactXXXXX
ContactListXXXX
ContactListMember
ContactsDealsXX
CrmAssociationsXXX
DealXXXX
DealPipelineX
EmailCampaignX
EmailEventX
Form
FormSubmissionInfo
HubSpotEventX
ListMembership
MeetingXXXX
NoteXXXX
TaskXXXX

Special Operations

EntityOperations
CompanyUpdate/Insert
ContactOptOut | Update/Insert
ContactListMemberAdd | Remove
DealUpdate/Insert
FormSubmit
TaskUpdate/Insert

Actions Supported in Cvent

EntityQueryCreateUpdateDeleteUpsert
ContactXXXX
ContactGroupXX
EmailRequestX
EventXXX
EventQuestionX
GuestX
InviteeXX
RegistrationXXX
SessionXXX
SpeakerX
TransactionXX
Invitee Internal InformationX
ExhibitorX
LeadX
SurveyX
SurveyQuestionX
RespondentXX
ResponseX
Survey AnswerX
Appointment EventX
AppointmentX
Attendee (Appointment)X

Other Commands

EntityOperation
EventLaunch

How Do I Get the Integration?

Contact your Cvent representative or connect with us here.

Not a Developer? Get started here