ON24 Integration

April 11, 2022

ON24 Overview

As one of the most effective marketing channels to drive business, your virtual events program generates a lot of valuable data that complements the live event experience. Virtual event data becomes most powerful when it is combined with your registration data and paints the full picture of the user experience, from start to finish. With ON24, easily reach audiences where they are to deliver your message anywhere in the world. Further power your webinars with Cvent’s event marketing and management platform. Our ON24 integration allows all virtual webinars to be managed in Cvent. Cvent and ON24 make the creation, management, and execution of webinars quick and easy.

  • Utilize Your Data to Drive Your Business Objectives
  • Save time and increase accuracy by eliminating manual entry
  • Have a complete view of your contacts’ event activity history
  • Streamline communications to invitees, registrants, and attendees
  • Understand how all webinars are impacting sales pipeline and closed business
  • Measure the impact and ROI of your total events program

Other Use Cases

  • Automate email communications and communicate ON24 webinar information to Cvent registrants
  • Build microsites for your webinars and associate a ON24 webinar to any event or session in Cvent
  • Update contact information and webinar details automatically by syncing webinar attendees to ON24 from Cvent
  • Ask pre-registration questions, collect payments, as well as mark participants in Cvent based on ON24 attendance
  • Within an Event Reminder or Session email, you can include a data tag that displays a direct link to your ON24 webinar
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