Marketo Enhancements Released!

General, Event Management

We are happy to announce the release of new enhancements for our Marketo integration!

Marketo LaunchPoint: Using your existing Marketo integration, you can now set up a workflow entirely in Marketo that connects your Cvent events with Marketo programs. Through this connection, you’ll capture registration and participation actions that invitees take in Cvent. These actions will work as triggers that push matching leads and their corresponding statuses into your programs. You can also use LaunchPoint to sync event data from Cvent with Marketo tokens. You can then use the tokens to include dynamic event data in your campaign emails.

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