Marketo Integration Enhancements Released!

Event Management

We are excited to announce new enhancements to Cvent’s Marketo integration!

Marketo Manual Sync: Planners can sync event and invitee data in Marketo on-demand without relying on automatic triggers. They will be able to:

  • Create and update leads and custom objects for events
  • Troubleshoot or test the integration
  • Sync data for past events
  • Limit the number of API calls made
  • Create or update leads and custom objects for all invitees in the event, regardless of registration status

Planners will not be able to add to list, remove from list, or request campaigns.

The manual sync is independent of integration points and all of their settings (multi-match settings and triggered actions).

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