New “Personalized Registration Links” for Marketo Custom Identity Confirmation – April 2018

Event Management

We are excited to announce that we now provide personalized registration links for Marketo Custom Identity Confirmation. Following capabilities are now provided to all customers:

  • Use invitation emails created in Marketo to send invitees personalized registration links to Cvent events.
  • Identify contacts, assign registration types, and pre-populate contact information for Marketo leads, even if they do not exist in the planner’s Cvent Address Book.
  • The feature for using Marketo as an external data source previously required App Support to enable, but will now be available to anyone with the Marketo Integration enabled in CVII:
    • Planners can use Marketo as an external data source for emails sent from both Cvent and Marketo.

Please note that we are still working to support this functionality for FLEX events. Further communication will be posted soon.

Not a Developer? Get started here